We often get asked by clients, can’t you just send a press release out and everyone will write about it….

If only it were that easy.

Today more than ever, the power of knowing media outlets, reporters, what they cover, what they don’t, and how to connect with them, has never been more important.

Anyone can write a press release and send it. Most fail. Because journalist and outlets get thousands a day…

What will help you break through is a targeted approach with either existing relationships or researched contacts so you’re giving reporters what they want to cover.

You’ll never a hit a thousand…but with the right approach and partner, you can reap the benefits from a targeted media relationship program.